About

Hi, I'm Sheena, an enthusiastic, results-driven senior creative copywriter, editor, and content consultant based in London.

Since 2013, I've been crafting engaging copy and developing innovative content for some of the biggest names in the fashion, beauty, and lifestyle sectors.

Clients past and present include: Crew Clothing, Moonpig, Fitflop, UGG, Adidas, John Lewis, Estee Lauder, The Body Shop, Radley, New Look, River Island, ASOS, Kurt Geiger, TK Maxx, Oasis, Monsoon Accessorize, Selfridges MatchesFashion, Liberty, White Stuff, Karen Millen, Coast, Revolution Beauty, Glamour UK, Topshop/Topman, Amazon Fashion… to name a few!

Agency-side

Spring Studios, Coty, AMV BBDO, VCCP, Saatchi Saatchi, Manning Gottlieb OMD and Vayner Media.

If you're looking for someone to create exciting and engaging content that your customers will love and you will be proud of, then I'm your go-to gal!

I specialise in tone of voice development and guidelines, brand storytelling, OOH, and digital content (CRM/email newsletters copy, website copy, editorial copy, SEO, product descriptions, PLPs, banners, headlines, blogs, articles, social media captions, Youtube ad script writing), planning and strategy, editing, proofing, creative concepts, packaging, In-store POS and so much more.

So, if you're ready to take your brand to the next level through the power of creative storytelling and exciting content, let's chat. Send me your briefs!